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American Bus Association, Cleveland, OH

  • Huntington Convention Center of Cleveland 300 Lakeside Avenue Cleveland, OH 44113 (map)

ABA’s Marketplace - 2017

The American Bus Association serves a thriving industry that provides more than 600 million passenger trips annually on charters, tours, scheduled service, and shuttles. Membership in ABA includes motorcoach operators, tour operators, tourism-related organizations, and products and service suppliers.

Every January, ABA welcomes the travel and tourism community to the first conference of the year—the industry’s premier business event—Marketplace. More than 3,500 tour operators, suppliers and exhibitors come together to kick off a new year of business opportunity and growth. 

Brent will be running two workshops for conference delegates:

The Art of Remembering Names and Faces for Business Professionals

Monday, January 16, 2017, 11:00 a.m. to Noon

Each of us is in the business of building relationships, and that starts with remembering someone’s name. Getting a name right inspires confidence from the outset and helps others remember you—a powerful advantage in any business or social situation.

If you have ever blanked on a person’s name right after being introduced, wonder why, and want to stop, this session is for you. Understand the science-backed reasons why we tend to retain details about people we meet—where they live, grew up, like to vacation, etc.—but forget their names almost at once. 

Learn systems for turning any name into a memorable, concrete image—no matter what its origin or perceived complexity. Discover how to heighten your “visual literacy” to see faces in a fresh new way. Then, unleash your creativity and engage in lively exercises that teach you how to link the name to the face. We’ll have some fun weaving in poetry, song lyrics, improvisational theater, cognitive psychology, and pop culture to make these connections even more memorable.

You will notice positive results right away in the quality of your interactions. Come to this workshop with your imagination fully loaded and ready to play!


How to Memorize Scripts, Speeches, Lists, and Other Sequential Material

Tuesday, January 17, 2017, 11:00 a.m. to Noon

Ever wonder how stage actors commit reams of dialogue to memory and seem to deliver their lines effortlessly? Curious about how you can channel the memorization methods used by the great orators of Ancient Greece and Rome? All will be revealed in this fun and highly interactive session!

Bring material that you want to know by heart: a list of people, places, or things; a detailed travel itinerary; a presentation about an historic landmark; or something else. You will learn how to apply the 2,500-year-old “Method of Loci,” a system of tying sequential information to familiar physical locations. For added reinforcement, you’ll be let in on some time-honored techniques that Broadway actors use to master their lines.

In Classical civilization, memory was one of the five cornerstones of rhetoric, deemed as important as the creation of the text, the logical progression of the ideas, word choice, and delivery. Today, in this age of over-reliance on digital technology, strengthening one’s memory is as vital to overall health as proper diet, exercise, and rest.

Full convention details on the American Bus Association's website.

Read Brent's article written for The Insider, ABA's official travel publication, for some advance tips on remembering names. Link HERE for a pdf, or visit this website's media page.

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Later Event: April 24
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